What is Digital Marketing? Digital marketing is the process of promoting products, services, or brands using the internet and digital platforms. It helps businesses reach a global audience and connect with customers more effectively than traditional marketing (TV, newspapers, billboards, etc.). Types of Digital Marketing 1. Search Engine Optimization (SEO) SEO is the process of optimizing a website to rank higher on search engines like Google. The goal is to increase website traffic organically (without paying for ads). SEO Techniques On-Page SEO – Optimizing website content, headings, keywords, and images. Off-Page SEO – Getting backlinks from other websites to improve ranking. Technical SEO – Improving website speed, mobile-friendliness, and security. Example: If someone searches for "best shoes for running," a website with good SEO will appear at the top of Google. 2. Content Marketing Content marketing focuses on creating and sharing valuable content (articles, vide...